The course consists of four days of sessions focused on important issues related to the international film market, festivals, distribution, sales and legal aspects. Combining lectures, case studies and practical tasks, participants will have an excellent opportunity to explore the topics presented in depth under the guidance of leading industry representatives.

On the first day, participants will gain practical information on navigating the international film market. This interactive workshop covers a strategic approach to film festivals, followed by an introduction to international sales and distribution, including VOD and beyond. The workshop will be led by Emma Caviezel.

Next, Anna Huth, in a module devoted to impact campaigns, will walk participants through the process of designing strategic plans for marketing campaigns that correspond to the main themes and objectives of the film. During the workshop, participants will learn about tools to help them identify target audiences, build partnerships and establish collaborations with festivals, NGOs and the media to maximise the social, political and cultural impact of the film.

Babette Dieu offers a practical introduction to navigating film markets. Emphasis will be placed on strategy building – from setting clear goals and selecting the right events to pitch projects to making meaningful industry contacts. Participants will take a closer look at two key film markets in the world – the Marché du Film in Cannes and the European Film Market in Berlin – learning about their specific characteristics, programmes, offerings, and the benefits and opportunities that come with participating in them.

The workshop will take place on 26-29 May in Babelsberg, Potsdam.
The fee for participation in the workshop is PLN 500 net + 23% VAT (the price includes accommodation in Potsdam).